Why Outdoor Media?
That's Where The People Are!
According to The Star News study, Malaysians are spending more time in traffic gridlock than a year ago, according to an online survey conducted by global carmaker, Ford. The company said of the 1,050 Malaysian respondents, 55 per cent of them said they spent more time in traffic. "More than one in five said their commute was the worst part of the day," said Ford in a statement.
More than 80% of Malaysian aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 11/24 — during their daily commute, on their lunch break and throughout shopping trips. Outdoor advertising is often the last message a consumer receives before making a service or buying decision.
Today's consumers are increasingly mobile — 70% of their waking hours are spent away from home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the point-of-sale.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home — all times when outdoor advertising has the opportunity to influence purchasing and service decisions.